PDMA Headquarters and StaffPDMA

    PDMA Headquarters

    Product Development and Management Association 
    1000 Westgate Drive, Suite 252
    St. Paul, MN 55114 U.S.A.

    Phone: 651-290-6280
    Fax: 651-290-2266



    Staff Team and Responsibilities

    Eric Ewald

    Executive Director | Eric Ewald, CAE
    eewald@pdma.org | 651-290-6266

    Eric is the lead staff person overseeing all PDMA operations. He works with the staff and volunteer leaders to fulfill operations in support of the strategic direction and goals of the organization. Eric is the principal contact for PDMA staff operations and can be contacted about anything related to PDMA.

    Arzu Alimohd

    Assistant Account Executive | Arzu Alimohd 
    aalimohd@pdma.org | 651-290-7483

    Arzu assists Eric in PDMA operations. She sends calls for Board reports, prepares and sends Board meeting packets, takes minutes at Board meetings, assists on-site at events and other tasks in support of Executive Director and Board. She assists chapters and affiliates and manages the award nomination processes.

    Amanda Ewald

    Finance Director | Amanda Ewald
    aewald@pdma.org | 651-290-7476

    Amanda prepares monthly financial statements, inputs the annual budget, coordinates the annual tax return filing and the annual audit. She is responsible for all transactions and overseeing proper management of PDMA finances. She also oversees online payment administration and the issuing of receipts, invoices, and financial documents. She also manages staff who completes data entry and maintenance related to registrations, sponsorships, membership dues payments, subscriptions, and other purchases.

    Jason Acord

    Membership Manager | Jason Acord 
    jacord@pdma.org | 651-366-6088

    Jason is the lead staff person overseeing PDMA membership. He assist PDMA leadership and volunteers with the development, execution and tracking of all membership renewal, recruitment and new membership on-boarding programs.

    Barb Mann

    Member Services Specialist | Barb Mann
    pdma@pdma.org | 651-290-6284

    Barb is often the first point of contact when people call the offices. They maintain member records and assist with any member-related questions. They respond to and/or redirect inquiries from members and the public.

    Blake Finger

    Sales Manager | Blake Finger, ISC 
    bfinger@pdma.org | 651-288-3423

    Blake is the sales manager for PDMA. He focuses on building relationships with PDMA’s advertisers and sponsors. Blake focuses on building relationships, raising advertising and sponsorship revenue for PDMA, and is responsible for fulfilling their benefits. He also provides regular sales reports tracking progress for all areas of sales.

    Jess Meyers

    Public and Media Relations | Jess Myers 
    jmyers@pdma.org | 651-290-7465

    Jess handles public relations and media communications for PDMA, including press releases, whitepapers, member achievements and announcements of interest for the public and the association membership. He maintains and updates a comprehensive media database and provides regular reports to association leadership.

    MKate-Madonna Hindes

    Marketing | Kate-Madonna Hindes 
    kmhindes@pdma.org | 651-288-3433

    Kate-Madonna Hindes joined Ewald Consulting in 2014 as Director of Marketing. Kate-Madonna is an industry leader and nationally recognized analyst and keynote speaker on emotional integrity and authenticity in today’s online media. With 15+ years of combined experience in digital technology, trade publications and national government, Hindes is a regular contributor to news media and industry magazines. Notably, she sits on the coaching panel for Keith Ferrazzi’s Relationship Academy. Hindes handles marketing content, analytics and advertising strategy for PDMA.

    Ashley Crunstedt

    Conference Planner | Ashley Crunstedt 
    acrunstedt@pdma.org | 651-203-7248

    Ashley is the lead staff person on the conference and forum event. She works with leadership on hotel site selection and contract negotiation. Ashley also works with the conference planning committee on program development. She is in charge of all production logistics onsite at both the conference and forum event.

    MAnna Wrisky

    Director of Design and Usability | Anna Wrisky 
    awrisky@pdma.org | 651-290-6298

    Anna is the lead communications and design staff for PDMA. She oversees website design, usability, maintenance and email marketing. Anna also facilitates newsletter layout, event materials, design-related projects and PDMA branding while assisting with marketing strategy. 

    Sijia Fan

    Communications Specialist | Sijia Fan 
    sfan@pdma.org | 651-366-6081

    Sijia works with PDMA leadership and staff on virtually all aspects of PDMA communication. She designs and maintains the PDMA website, brands and distributes most email communication and produces downloadable/print materials. She facilitates online registrations, surveys, groups, and any communication/design materials.

    Julia Renner

    Professional Development Specialist | Julia Renner 
    jrenner@pdma.org | 651-366-6084

    Julia supports the NPDP Certification program, leveraging her background in curriculum design and education. She also assists with remote professional development offerings, such as webinars, virtual seminar or other forms of online learning.

    Publications (Visions)

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