Flexible Model for Accelerating Your Product Innovation

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    There is an ever-increasing need for innovation management. Product cycle speed is going up, competitive pressures increase, the pressures on organizations to innovate sustainably, and manage their innovation processes, tools and methods systematically, have increased.

    The Innovation Management Maturity Model is the first truly international innovation management model of its kind, published by the Total Innovation Management (TIM) Foundation and the Product Development and Management Association (PDMA).

    It helps organizations of any kind to set up innovation properly as a function, building on the knowledge and expertise of innovation managers around the world. It also helps to build innovation capability across borders, so that organizations, as well as people, can be educated and assessed uniformly, using the same set of terminology, wherever they are. In short, the model builds innovation excellence, as distinct from operational excellence.

    Our model will make a contribution to help organizations deliver a better innovation performance, particularly when innovation excellence is more important than ever, such as now.

    What is Innovation Management?

    By and large, many organizations, be it public or private, large or small, wrestle with the phenomenon of innovation. On the one hand, it needs to be relatively loose and unstructured at the front end, at the same time highly structured and disciplined at the back. Few organizations succeed in setting up appropriate policies and take appropriate measures that make sense straight away. The ones that do, venture by themselves; often don’t get it right the first time round, or even second time. 

    Build Your Own Innovation Management System

    The Innovation Management Maturity Model is of an advisory nature and fosters a path of growth and development along a trajectory. Organizations can use their own mix of processes, tools, metrics and other in-house practices that make sense in their particular context. Most aspects of innovation can in fact, be well described, formulated, and put into practice using relatively uniform guidelines, but they are always tailored to local needs. Until now, not having a model meant that until today very little existed in terms of truly shared recognized vocabulary. 

    A Brief Description of the Innovation Management Maturity Model

    This model describes elements like culture and critical requirements, leadership, resources, processes, monitoring and measuring, and improvement in general. Together they form a coherent set of measures you can implement to make organizations truly innovative in all aspects.

    This model can be used and read on many levels:

    • The IMM model text itself (the core model)
    • The accompanying assessment tool
    • The general guideline and explanatory notes, and the implementation guideline
    • Further supporting documentation

    For more information, click on the links below:


    The IMM model is applicable to all types of organizations, from educational, not-for-profit, public, private, to even sports clubs. It is applicable to all countries of the world.


    If you have any questions or suggestions, please feel free to contact David Williams or Gert Staal at

    Innovation Guidebooks

     Innovation Guidebook One: What is Innovation?

    Prior to attempting to adopt innovation management as a practice within an organization, innovation as a concept must first be understood fully, since this term can mean very different things for different people. This TIM Foundation Guidebook provides universal facts, truths and un-truths about innovation in general and as a practice within an organization, while attempting to straighten out blatant misconceptions and myths.

    To download a free copy of the Innovation Guidebook One, please click here.

    Innovation Guidebook Two: Sustainable Innovation Management

    The number of people who care about the fate of our planet and embrace sustainability goals is growing. Awareness of sustainability as a serious subject is increasing. Yet, you may often wonder why sustainability has been on the radar screen for decades, but in many areas finds it hard to achieve serious lift-off, in spite of rising awareness and necessity.

    This complimentary guidebook, brought to you by the TIM Foundation and Cooperative Amsterdam Resilience Collective U.A. (Coop ARC), looks at structured ways in which organizations can innovate in a sustainable way. 

    To download a free copy of the Innovation Guidebook Two, please click here.

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