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    Book Review: Blue Ocean Shift: Beyond Competing
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: February 15, 2018, 7:10 am

    In 2005, Professor W. Chan Kim and Renée Mauborgne changed the international business landscape. They presented their theory of “Red Oceans” as the allegory for fierce competition in well-established markets, and of “Blue Oceans” which have almost no competition at all.

    7 Comment(s) — Latest:Jan 03, 2019 01:13 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog | Book Review

    Webcast - The Risks of Separating UI/UX From Your Development Cycle
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: August 22, 2017, 7:27 am

    During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles.

    8 Comment(s) — Latest:Feb 17, 2018 07:05 AM | Average Rating: 4.0/5.0 (1 ratings)
    PDMA Blog

    Book Review: Sense and Respond
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: July 18, 2017, 8:07 am

    Jeff Gothelf and Josh Seiden want us to carry on a two-way conversation with our customers. In their new book, “Sense and Respond,” Gothelf and Seiden make the case for deeper customer relationships based on advances in technology and a need to react quickly in multiple markets.

    12 Comment(s) — Latest:Dec 17, 2018 03:21 AM | Average Rating: 5.0/5.0 (1 ratings)
    PDMA Blog

    Book Review: Deep Work: Rules for Focused Success in a Distracted World
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: June 12, 2017, 11:12 am

    Take a look at your calendar and consult your colleagues. Everyone is busy. Your time is booked, it seems, from the moment you step foot into the office until your head hits the pillow at night. You respond to an endless stream of emails and text messages, even after hours and on weekends. But, you

    6 Comment(s) — Latest:Oct 25, 2018 03:34 AM | Average Rating: 4.0/5.0 (1 ratings)
    PDMA Blog

    5 Advanced Degrees That Help Product Design Careers
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: May 25, 2017, 8:10 am

    While some startups are more than eager to hire anyone with smarts and enthusiasm, established companies and engineering firms are not likely to settle for anyone with less than a bachelor degree from a top school. Product design is fulfilling and lucrative, which makes it a competitive field; to ac

    8 Comment(s) — Latest:Mar 16, 2018 11:07 AM | Average Rating: 4.0/5.0 (4 ratings)
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